Elif Bulut
Elif Bulut
CORDLESS HAND BLENDER
CORDLESS HAND BLENDER
CORDLESS HAND BLENDER
CORDLESS HAND BLENDER
an ergonomic cordless hand blender blending function with modern form
an ergonomic cordless hand blender blending function with modern form
an ergonomic cordless hand blender blending function with modern form
an ergonomic cordless hand blender blending function with modern form
Industrial Designer
In-house Project, Grundig
4 weeks, 2021
Rhinoceros, Keyshot, Adobe CC (Ps, Pr)
Industrial Design, Concept, Visulation, Animation
Overview
The objective was to design two distinct cordless hand blenders and their accessories that would introduce innovation to both ergonomics and user experience, while also elevating visual appeal on the kitchen countertop. The project required a fast-paced design sprint, from research to concept development, within a one-month timeframe.
Challenge
Develop two cordless hand blenders with clearly differentiated design identities Prioritize ergonomic handling, intuitive usability, and aesthetic integration into modern kitchens Ensure designs are both innovative and manufacturable within technical constraints Deliver final concepts and visual assets within a condensed project timeline
Role & Responsibilities
Led the end-to-end industrial design process Collaborated with engineering and marketing teams to align product feasibility with user needs Produced detailed design documentation including 3D CAD models, product visualizations, and spec sheets.
Result
At the end of the four-week design sprint, I delivered two fully developed cordless hand blender concepts that met all design, usability, and technical criteria. The project resulted in high-quality 3D models and presentation visuals that were well-received by internal stakeholders. The outcome demonstrated a strong balance between innovation, functionality, and aesthetic value, and contributed to the company’s ongoing efforts to differentiate its product line in the global market.
Overview
The objective was to design two distinct cordless hand blenders and their accessories that would introduce innovation to both ergonomics and user experience, while also elevating visual appeal on the kitchen countertop. The project required a fast-paced design sprint, from research to concept development, within a one-month timeframe.
Challenge
Develop two cordless hand blenders with clearly differentiated design identities Prioritize ergonomic handling, intuitive usability, and aesthetic integration into modern kitchens Ensure designs are both innovative and manufacturable within technical constraints Deliver final concepts and visual assets within a condensed project timeline
Role & Responsibilities
Led the end-to-end industrial design process Collaborated with engineering and marketing teams to align product feasibility with user needs Produced detailed design documentation including 3D CAD models, product visualizations, and spec sheets.
Result
At the end of the four-week design sprint, I delivered two fully developed cordless hand blender concepts that met all design, usability, and technical criteria. The project resulted in high-quality 3D models and presentation visuals that were well-received by internal stakeholders. The outcome demonstrated a strong balance between innovation, functionality, and aesthetic value, and contributed to the company’s ongoing efforts to differentiate its product line in the global market.
Overview
The objective was to design two distinct cordless hand blenders and their accessories that would introduce innovation to both ergonomics and user experience, while also elevating visual appeal on the kitchen countertop. The project required a fast-paced design sprint, from research to concept development, within a one-month timeframe.
Challenge
Develop two cordless hand blenders with clearly differentiated design identities Prioritize ergonomic handling, intuitive usability, and aesthetic integration into modern kitchens Ensure designs are both innovative and manufacturable within technical constraints Deliver final concepts and visual assets within a condensed project timeline
Role & Responsibilities
Led the end-to-end industrial design process Collaborated with engineering and marketing teams to align product feasibility with user needs Produced detailed design documentation including 3D CAD models, product visualizations, and spec sheets.
Result
At the end of the four-week design sprint, I delivered two fully developed cordless hand blender concepts that met all design, usability, and technical criteria. The project resulted in high-quality 3D models and presentation visuals that were well-received by internal stakeholders. The outcome demonstrated a strong balance between innovation, functionality, and aesthetic value, and contributed to the company’s ongoing efforts to differentiate its product line in the global market.
Overview
The objective was to design two distinct cordless hand blenders and their accessories that would introduce innovation to both ergonomics and user experience, while also elevating visual appeal on the kitchen countertop. The project required a fast-paced design sprint, from research to concept development, within a one-month timeframe.
Challenge
Develop two cordless hand blenders with clearly differentiated design identities Prioritize ergonomic handling, intuitive usability, and aesthetic integration into modern kitchens Ensure designs are both innovative and manufacturable within technical constraints Deliver final concepts and visual assets within a condensed project timeline
Role & Responsibilities
Led the end-to-end industrial design process Collaborated with engineering and marketing teams to align product feasibility with user needs Produced detailed design documentation including 3D CAD models, product visualizations, and spec sheets.
Result
At the end of the four-week design sprint, I delivered two fully developed cordless hand blender concepts that met all design, usability, and technical criteria. The project resulted in high-quality 3D models and presentation visuals that were well-received by internal stakeholders. The outcome demonstrated a strong balance between innovation, functionality, and aesthetic value, and contributed to the company’s ongoing efforts to differentiate its product line in the global market.
Research & Insights
Conducted a competitive landscape analysis to benchmark leading cordless blenders
Explored user pain points around weight, grip comfort, and one-handed usability
Identified aesthetic trends in countertop appliances to guide form language and CMF strategy
Research & Insights
Conducted a competitive landscape analysis to benchmark leading cordless blenders
Explored user pain points around weight, grip comfort, and one-handed usability
Identified aesthetic trends in countertop appliances to guide form language and CMF strategy
Research & Insights
Conducted a competitive landscape analysis to benchmark leading cordless blenders
Explored user pain points around weight, grip comfort, and one-handed usability
Identified aesthetic trends in countertop appliances to guide form language and CMF strategy
Research & Insights
Conducted a competitive landscape analysis to benchmark leading cordless blenders
Explored user pain points around weight, grip comfort, and one-handed usability
Identified aesthetic trends in countertop appliances to guide form language and CMF strategy
Concept Development
Created multiple concept sketches focusing on grip ergonomics, button placement, and charging/storage systems
Explored two unique design directions targeting different user lifestyles and visual preferences
Refined chosen directions into fully developed 3D concepts using Rhino.
Concept Development
Created multiple concept sketches focusing on grip ergonomics, button placement, and charging/storage systems
Explored two unique design directions targeting different user lifestyles and visual preferences
Refined chosen directions into fully developed 3D concepts using Rhino.
Concept Development
Created multiple concept sketches focusing on grip ergonomics, button placement, and charging/storage systems
Explored two unique design directions targeting different user lifestyles and visual preferences
Refined chosen directions into fully developed 3D concepts using Rhino.
Concept Development
Created multiple concept sketches focusing on grip ergonomics, button placement, and charging/storage systems
Explored two unique design directions targeting different user lifestyles and visual preferences
Refined chosen directions into fully developed 3D concepts using Rhino.
*3 concepts selected from sketches
*3 concepts selected from sketches
Design Features
Both designs integrated magnetic charging, modular accessories, and intuitive UI elements
Design Features
Both designs integrated magnetic charging, modular accessories, and intuitive UI elements
Design Features
Both designs integrated magnetic charging, modular accessories, and intuitive UI elements
Design Features
Both designs integrated magnetic charging, modular accessories, and intuitive UI elements
Blender A
Compact, minimal form emphasizing ease of storage and one-handed use
Blender B
Sculptural and bold, designed to act as
a standout
BLENDER A
BLENDER A
BLENDER A
BLENDER A
BLENDER B
BLENDER B
BLENDER B
BLENDER B
BLENDER B
BLENDER B
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This project highlighted my ability to lead a complete industrial design process—from research to execution—under a tight deadline. I applied human-centered design principles to enhance the user experience and used visual storytelling to communicate the value of each concept. My work successfully merged form and function, delivering practical yet visually engaging products that aligned with brand goals and market expectations. After many discussions and meetings with the engineering, design and marketing team, Blender A was selected because it met the production cost requirements.
Key Contributions
Delivered design solutions that balance form, function, and manufacturability
Applied ergonomic principles and usability insights to enhance the user experience
Translated research and concept ideation into high-quality, production-ready visuals
Key Contributions
Delivered design solutions that balance form, function, and manufacturability
Applied ergonomic principles and usability insights to enhance the user experience
Translated research and concept ideation into high-quality, production-ready visuals
Key Contributions
Delivered design solutions that balance form, function, and manufacturability
Applied ergonomic principles and usability insights to enhance the user experience
Translated research and concept ideation into high-quality, production-ready visuals
Key Contributions
Delivered design solutions that balance
form, function, and manufacturability
Applied ergonomic principles and
usability insights to enhance the user experience
Translated research and concept ideation
into high-quality, production-ready visuals
