Elif Bulut
Industrial Designer
Personal Project
1 week, 2026
Rhinoceros, Keyshot, Adobe CC (Ps, Pr), Vizcom AI
Industrial Design, UX Design, Concept, Visulation, Animation


Design Approach
The design approach prioritizes interaction over fixed hooks, giving users direct control over space while maintaining a minimal visual language. The product offers multifunctionality without added complexity, introducing hidden functionality that appears only when needed and keeps the surface clean and unobtrusive when inactive. Based on everyday observations of entry spaces, users often hang coats on top of each other despite having multiple hooks, leading to clutter and inefficiency. As entry areas are transitional and time sensitive, reducing visual noise and making better use of flat wall surfaces becomes essential to support calm and efficient daily routines.
Design Goals
The design uses square geometry for clarity and stability, softened by rounded corners and repeated circular elements that create visual rhythm. When inactive, the surface remains flush and visually calm, allowing it to blend into different interior styles. Made from a powder coated metal body with a matte finish, the product reduces reflections and fingerprints while enabling magnetic functionality. The soft, muted green color enhances a calm, welcoming atmosphere. A simple, durable construction with an integrated push mechanism ensures efficient production, scalability, and a long product lifespan, supporting both usability and sustainability







Key Contributions
A calm, flat surface that transforms through push only when interaction is required can significantly reduce visual clutter while improving usability in everyday routines.







